Standardclothing
2018
Corporate Design
Corporate Design and Art Direction for the Berlin based design collective. Development of a word mark, web design, labeling, as well as campaign layout and textile designs.
![](https://www.heiagenda.com/wp-content/uploads/2022/03/STANDARDCLOTHING_CAMPAIGN.jpg)
Standardclothing is a collaborative design collective founded by Nam Hoang Nguyen in 2017. The concept is to create a laboratory for inventive clothes and products that elevate day-to-day experiences.
![](https://www.heiagenda.com/wp-content/uploads/2022/03/preview_nam_nguyen_05_002.jpg)
![](https://www.heiagenda.com/wp-content/uploads/2022/03/MG_8716.jpg)
![](https://www.heiagenda.com/wp-content/uploads/2022/03/MG_8515.jpg)
![](https://www.heiagenda.com/wp-content/uploads/2022/03/MG_7864.jpg)
![](https://www.heiagenda.com/wp-content/uploads/2022/03/MG_8580.jpg)
The Corporate Identity is inspired by the functionality of the clothing. It strives to be decent but distinctive. The Design reflects contemporary information consumption and the idea of overbranding. A always visible information layer can be applied on any kind of format—from moving pictures to photography campaigns and scarves.
![](https://www.heiagenda.com/wp-content/uploads/2022/03/STANDARD_GRAPHIC_LAYOUT-scaled.jpg)
![](https://www.heiagenda.com/wp-content/uploads/2022/03/STANDARD_GRAPHIC_LAYOUT2-scaled.jpg)
![](https://www.heiagenda.com/wp-content/uploads/2022/03/STANDARD_GRAPHIC_LAYOUT3-scaled.jpg)
![](https://www.heiagenda.com/wp-content/uploads/2022/03/STANDARD_GRAPHIC_LAYOUT4-scaled.jpg)
Creative Director: Hoang Nam Nguyen
Stylist: Natacha Voranger
Art Director: Fred Heinsohn
Photographer Series 1: Joseph Kadow
Photographer Series 2: Phillip Koll
Videographer Series 3: Fritz Marlon Schiffers
Make-Up: Susanna Jonas
Hair: Dushan Petrovich
Shoes in collaboration with David Kaltenbach
Scarves in collaboration with Fred Heinsohn