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Hei Agenda

Graphic Design and Art Direction

Branding

Visual Identity, Corporate Design, Logo Design, Lettering, Style Guide, Imagery Concept, Campaign

Printed matter

Editorial Design, Catalogues, Books, Magazines, Brochures, Poster, Packaging

Digital Interactions

UX/UI Design, Websites, Apps

Brand Strategy

Content Strategy, Naming, Workshop

Lea Roesch

2018

Corporate Design

Development of the Corporate Identity for Berlin based fashion designer Lea Roesch. Including logo design, website, packaging and the image concept of the brand.

The fundamental concept of the branding was to create one corporate label which would be used on all formats. One sticker for stationary, hangtags and the packaging made it possible to reduce production costs and material waste.

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