Oceanfruit
2022
Corporate Design
![](https://www.heiagenda.com/wp-content/uploads/2022/03/NordicOceanfruit-Seaweed-Norway-01-scaled.jpg)
Oceanfruit is a Berlin based start-up, that develops vegan products from Norwegian seaweed. They produce positive alternatives to fishery, which create a new market for local seaweed in Europe.
![](https://www.heiagenda.com/wp-content/uploads/2022/03/OCEAFRUIT_CI_025.jpg)
![](https://www.heiagenda.com/wp-content/uploads/2022/03/OCEAFRUIT_CI_023.jpg)
![](https://www.heiagenda.com/wp-content/uploads/2022/03/OCEAFRUIT_CI_02.jpg)
![](https://www.heiagenda.com/wp-content/uploads/2022/03/OCEAFRUIT_CI_027.jpg)
![](https://www.heiagenda.com/wp-content/uploads/2022/03/OCEANFRUIT_MOCKUP_CAR_WEB.jpg)
The picture language is based on natural clearness and rich colors inspired by nordic daylight. The images contrast the gaudy corporate design by telling a story and inspire the viewer to use the product.
![](https://www.heiagenda.com/wp-content/uploads/2022/03/MG_6259.jpg)
![](https://www.heiagenda.com/wp-content/uploads/2022/03/MG_5962.jpg)
![](https://www.heiagenda.com/wp-content/uploads/2022/03/MG_6639.jpg)
![](https://www.heiagenda.com/wp-content/uploads/2022/03/MG_6184.jpg)
Rebranding for the sustainable food start-up, including the development of logo, illustrations and visual language. A new website, the product packaging and trade show appearance was developed and summarized in a complex styleguide.
![](https://www.heiagenda.com/wp-content/uploads/2022/03/OCEAFRUIT_CI_029.jpg)