Oceanfruit is a Berlin based start-up, that develops vegan products from Norwegian seaweed. They produce positive alternatives to fishery, which create a new market for local seaweed in Europe.
The picture language is based on natural clearness and rich colors inspired by nordic daylight. The images contrast the gaudy corporate design by telling a story and inspire the viewer to use the product.
Rebranding for the sustainable food start-up, including the development of logo, illustrations and visual language. A new website, the product packaging and trade show appearance was developed and summarized in a complex styleguide.