Emyze
2022
Naming
![](https://www.heiagenda.com/wp-content/uploads/2022/03/EMYZE_MOCKUP_PHONE.jpg)
Emyze helps to understand and sustainably reduce personal CO₂ emission for a climate-conscious tomorrow.
![](https://www.heiagenda.com/wp-content/uploads/2022/03/280121_Hei_Agenda_Prasentation_Vorlage_2022_03_02-scaled-e1652107303902.jpg)
Strategic development of the name and claim for the climate protecting start-up. The aim was to develop an international name, that is associated to the function and user benefits of the app. Emyze can be used as an active verb.
![](https://www.heiagenda.com/wp-content/uploads/2022/03/280121_Hei_Agenda_Prasentation_Vorlage_2022_03_03-scaled.jpg)
![](https://www.heiagenda.com/wp-content/uploads/2022/03/280121_Hei_Agenda_Prasentation_Vorlage_2022_032-scaled.jpg)
The claim – All in for less. – functions as an additional element. It reflects the "tone of voice" of the brand, which is active, friendly and determined.
![](https://www.heiagenda.com/wp-content/uploads/2022/03/EMYZE_MOCKUP_KAMPAGNE.jpg)