Emyze helps to understand and sustainably reduce personal CO₂ emission for a climate-conscious tomorrow.
Strategic development of the name and claim for the climate protecting start-up. The aim was to develop an international name, that is associated to the function and user benefits of the app. Emyze can be used as an active verb.
The claim – All in for less. – functions as an additional element. It reflects the "tone of voice" of the brand, which is active, friendly and determined.