Calida, C-Lab
2020
Store Conception
![](https://www.heiagenda.com/wp-content/uploads/2022/03/040521_CALIDA_POP_UP_FASSADE_022.jpg)
![](https://www.heiagenda.com/wp-content/uploads/2022/03/070321_CALIDA_POP_UP_-FH_MOOD-e1652105415676.jpg)
Art Direction for the concept store C-Lab by Calida. Focus of the project are materials and their haptics. To introduce the sustainable approach of the brand, the customer is invited into the world of Calida`s material innovation.
![](https://www.heiagenda.com/wp-content/uploads/2022/03/030621_CALIDA_POP_UP_COMMUNICATION_FH.jpg)
![](https://www.heiagenda.com/wp-content/uploads/2022/03/030621_CALIDA_POP_UP_COMMUNICATION_FH3.jpg)
![](https://www.heiagenda.com/wp-content/uploads/2022/03/Store_Front_leer_GALLERIE.jpg)
![](https://www.heiagenda.com/wp-content/uploads/2022/03/Store_Front_-175.jpg)
The C-Lab is divided into two areas: The front is the retail area combined with insides about sustainable fashion. The yellow brand area in the back gives space for conversation as well as workshops on different subjects.
![](https://www.heiagenda.com/wp-content/uploads/2022/03/CALIDA_OBERHAUSEN_WEB-1.jpg)
![](https://www.heiagenda.com/wp-content/uploads/2022/03/Calida-Store-Oberhausen-32.jpg)