Calida, C-Lab


Store Conception

Art Direction for the concept store C-Lab by Calida. Focus of the project are materials and their haptics. To introduce the sustainable approach of the brand, the customer is invited into the world of Calida`s material innovation.

The C-Lab is divided into two areas: The front is the retail area combined with insides about sustainable fashion. The yellow brand area in the back gives space for conversation as well as workshops on different subjects.