Calida, 100% Nature



100% Nature is completely biodegradable. Every fibre. Every colour. Every cuff. Every button. Produced in Europe under the strictest ecological, social and ethical guidelines.

Under the Creative Direction of Claudia Jäh we developed the worldwide campaign for the first 100% compostable collection by the Swiss underwear brand Calida. A new packaging and website communicating the 100% sustainable approach of the underwear brand where developed as well.

Creative Direction: Claudia Jaeh
Art Direction: Hei Agenda
Photography: Petrovsky Ramone