Calida, 100% Nature
2021
Campaign
![](https://www.heiagenda.com/wp-content/uploads/2022/03/CALIDA_FW2021_KEYVISUAL_Layout_FH_035.jpg)
100% Nature is completely biodegradable. Every fibre. Every colour. Every cuff. Every button. Produced in Europe under the strictest ecological, social and ethical guidelines.
![](https://www.heiagenda.com/wp-content/uploads/2022/03/CALIDA_FW2021_KEYVISUAL_Layout_FH_038.jpg)
![](https://www.heiagenda.com/wp-content/uploads/2022/03/CALIDA_FW2021_KEYVISUAL_Layout_FH_03_b.jpg)
![](https://www.heiagenda.com/wp-content/uploads/2022/03/HW21_100Nature_Prasentation_DE_FH_05.jpg)
![](https://www.heiagenda.com/wp-content/uploads/2022/03/CALIDA_FW2021_KEYVISUAL_Layout_FH_036.jpg)
![](https://www.heiagenda.com/wp-content/uploads/2022/03/CALIDA_FW2021_KEYVISUAL_NATURE4.jpg)
Under the Creative Direction of Claudia Jäh we developed the worldwide campaign for the first 100% compostable collection by the Swiss underwear brand Calida. A new packaging and website communicating the 100% sustainable approach of the underwear brand where developed as well.
![](https://www.heiagenda.com/wp-content/uploads/2022/03/CALIDA_FW2021_KEYVISUAL_ANWENDUNGEN_100_KLEIN.jpg)
Creative Direction: Claudia Jaeh
Art Direction: Hei Agenda
Photography: Petrovsky Ramone